Last Updated: February 23, 2026
The Guard Alliance (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://theguardalliance.com), submit inquiries, engage our services, or otherwise interact with us.
By using our website or services, you agree to the practices described in this Privacy Policy.
We collect information in the following ways:
You may provide personal information when you:
Submit a contact form
Request a quote
Enter into a service agreement
Communicate with us by phone, email, or text
Subscribe to marketing communications
This information may include:
Name
Company name
Email address
Phone number
Service address or job location
Billing information
Any other information you choose to provide
When you visit our website, we may automatically collect certain information, including:
IP address
Browser type and version
Device type
Pages visited
Date and time of visit
Referring URLs
We use this information to improve website performance, security, and user experience.
We may use your information to:
Respond to inquiries and provide quotes
Provide contracted security and fire watch services
Schedule, manage, and support service personnel
Communicate regarding appointments and service updates
Send account notifications and payment reminders
Process payments and manage billing
Send marketing emails and promotional communications (where you have opted in or where permitted by law)
Improve our website, services, and customer experience
Comply with legal obligations
We do not sell personal information.
If you provide your mobile phone number and consent to receive text messages, The Guard Alliance may send SMS or MMS messages regarding:
Service inquiries and requests
Appointment confirmations and updates
Ongoing service communications
Account notifications and billing reminders
Marketing messages (where separately opted in)
You may opt in by submitting a website form with SMS consent, signing a service agreement that includes consent to electronic communications, or requesting text communication directly from our team. Consent may include messages sent using automated technology. Consent is not a condition of purchase.
Message frequency varies. Message and data rates may apply.
You may opt out at any time by replying STOP. For assistance, reply HELP or contact us at sales@theguardalliance.com or 800-230-7015
We do not sell or share mobile phone numbers with third parties for their marketing purposes.
If you provide your email address, we may send:
Service-related communications
Account notifications and billing information
Marketing emails, newsletters, and promotional content (where you have opted in or where permitted by law)
You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our emails or by contacting us directly.
Please note that even if you opt out of marketing emails, we may continue to send service-related or account-related communications necessary to fulfill our contractual obligations.
We use cookies and similar tracking technologies to:
Maintain website functionality
Analyze website traffic
Improve user experience
Measure marketing effectiveness
You may control cookie preferences through your browser settings. Disabling cookies may limit certain website functionality.
We may share your personal information with:
Service providers who assist in operating our website or business
Payment processors
IT and communications providers
Professional advisors (legal, accounting, etc.)
Government authorities when required by law
Successors in the event of a merger, acquisition, or asset transfer
All service providers are required to use appropriate safeguards and process personal information only for authorized purposes.
We do not sell personal information and do not share personal information for cross-context behavioral advertising.
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
The right to know what personal information we collect and how we use it
The right to request deletion of personal information (subject to certain legal exceptions)
The right to correct inaccurate personal information
The right to limit the use of sensitive personal information (where applicable)
The right to opt out of the sale or sharing of personal information
The Guard Alliance does not sell personal information and does not share personal information for behavioral advertising purposes.
To submit a privacy rights request, please contact us at:
alex.v@theguardalliance.com
800-230-7015
We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.
We retain personal information only for as long as necessary to:
Provide services
Fulfill contractual obligations
Maintain business and financial records
Comply with legal obligations
Resolve disputes and enforce agreements
Retention periods may vary depending on the type of information and legal requirements.
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Depending on your location, you may have rights to:
Access the personal information we hold about you
Correct inaccurate information
Request deletion of personal information
Opt out of marketing communications
To exercise these rights, please contact us using the information provided below.
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child without parental consent, we will take appropriate steps to remove that information.
Our website may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of third-party websites.
We encourage you to review the privacy policies of any external websites you visit.
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website or services after changes are posted constitutes acceptance of the revised policy.
The Guard Alliance
1401 Willow Pass Rd Suite 1060
Concord, CA 94520
Phone: 800-230-7015
Email: sales@theguardalliance.com
