THE GUARD ALLIANCE Privacy Policy

Last Updated: February 23, 2026

The Guard Alliance (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://theguardalliance.com), submit inquiries, engage our services, or otherwise interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect
2. How We Use Your Information
3. Text Message (SMS) Communications
4. Email Communications
5. Cookies and Tracking Technologies
6. How We Share Information
7. California Privacy Rights (CCPA/CPRA)
8. Data Retention
9. Data Security
10. Data Retention
11. Your Rights and Choices
12. Children’s Privacy
13. Third-Party Links
14. Changes to This Privacy Policy
15. Contact Information

1. Information We Collect

We collect information in the following ways:

A. Information You Provide to Us

You may provide personal information when you:

• Visit our website

• Submit a contact form

• Request a quote

• Enter into a service agreement

• Communicate with us by phone, email, or text

• Subscribe to marketing communications

This information may include:

• Name

• Company name

• Email address

• Phone number

• Service address or job location

• Billing information

• Any other information you choose to provide

B. Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address

• Browser type and version

• Device type

• Pages visited

• Date and time of visit

• Referring URLs

We use this information to improve website performance, security, and user experience.

2. How We Use Your Information

We may use your information to:

• Respond to inquiries and provide quotes

• Provide contracted security and fire watch services

• Schedule, manage, and support service personnel

• Communicate regarding appointments and service updates

• Send account notifications and payment reminders

• Process payments and manage billing

• Send marketing emails and promotional communications (where you have opted in or where permitted by law)

• Improve our website, services, and customer experience

• Comply with legal obligations

We do not sell personal information.

3. Text Message (SMS) Communications

If you provide your mobile phone number and consent to receive text messages, The Guard Alliance may send SMS or MMS messages regarding:

• Service inquiries and requests

• Appointment confirmations and updates

• Ongoing service communications

• Account notifications and billing reminders

• Marketing messages (where separately opted in)

You may opt in by submitting a website form with SMS consent, signing a service agreement that includes consent to electronic communications, or requesting text communication directly from our team. Consent may include messages sent using automated technology. Consent is not a condition of purchase.

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP. For assistance, reply HELP or contact us at sales@theguardalliance.com or 800-230-7015

We do not sell or share mobile phone numbers with third parties for their marketing purposes.

4. Email Communications

If you provide your email address, we may send:

• Service-related communications

• Account notifications and billing information

• Marketing emails, newsletters, and promotional content (where you have opted in or where permitted by law)

You may unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our emails or by contacting us directly.

Please note that even if you opt out of marketing emails, we may continue to send service-related or account-related communications necessary to fulfill our contractual obligations.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Maintain website functionality

• Analyze website traffic

• Improve user experience

• Measure marketing effectiveness

You may control cookie preferences through your browser settings. Disabling cookies may limit certain website functionality.

6. How We Share Information

We may share your personal information with:

• Service providers who assist in operating our website or business

• Payment processors

• IT and communications providers

• Professional advisors (legal, accounting, etc.)

• Government authorities when required by law

• Successors in the event of a merger, acquisition, or asset transfer

All service providers are required to use appropriate safeguards and process personal information only for authorized purposes.

We do not sell personal information and do not share personal information for cross-context behavioral advertising.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

These rights may include:

• The right to know what personal information we collect and how we use it

• The right to request deletion of personal information (subject to certain legal exceptions)

• The right to correct inaccurate personal information

• The right to limit the use of sensitive personal information (where applicable)

• The right to opt out of the sale or sharing of personal information

The Guard Alliance does not sell personal information and does not share personal information for behavioral advertising purposes.

Exercising Your Rights

To submit a privacy rights request, please contact us at:

alex.v@theguardalliance.com

800-230-7015

We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.

8. Data Retention

We retain personal information only for as long as necessary to:

• Provide services

• Fulfill contractual obligations

• Maintain business and financial records

• Comply with legal obligations

• Resolve disputes and enforce agreements

Retention periods may vary depending on the type of information and legal requirements.

9. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights and Choices

Depending on your location, you may have rights to:

• Access the personal information we hold about you

• Correct inaccurate information

• Request deletion of personal information

• Opt out of marketing communications

To exercise these rights, please contact us using the information provided below.

11. Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without parental consent, we will take appropriate steps to remove that information.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of third-party websites.

We encourage you to review the privacy policies of any external websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website or services after changes are posted constitutes acceptance of the revised policy.

14. Contact Information

The Guard Alliance

1401 Willow Pass Rd Suite 1060

Concord, CA 94520

Phone: 800-230-7015

Email: sales@theguardalliance.com